Description
$495 (special price for Digging In Members, check your email or Slack for the code)
We are headed to the Big D! Dallas, Texas, is a city that perfectly blends modern vibrancy with rich heritage, and warm welcoming Southern hospitality. We will do this winter gathering up BIG with a distinctly Texas flair! Be ready for BIG fun, BIG learning opportunities, and BIG inspirational moments.
Our base will be The Beeman Hotel located in the Highland/Park Cities area of Dallas. An energetic, artsy, and music-centric area with an abundance of niche attractions and events. The Beeman Hotel, near Southern Methodist University and Mockingbird Station, puts you in Dallas’s most coveted retail, dining, and social hubs just steps from the hotel front door.
Attending this gathering will allow you to be surrounded by like-minded business owners, make industry connections, and give you a chance to immerse yourself into your business providing you with BIG outcomes for 2025.
Digging In – Winter Gathering Schedule*
Tuesday-February 4, 2025
8:30am – Meeting begins The Beeman Hotel
9:00am – What Does Success Look Like for You, Leveling Up Your Growth Game – Cathy Hodges, business coach, Increased Orbit
10:30am – Working Session, Making an Action Plan for Business and/or Personal Life – Cathy Hodges, business coach, Increased Orbit
11:30pm – Lunch
12:15pm – Learning Lab, How to Harness the Power of Neuroaesthetics to Improve Your Design Skills – Melissa Gerstle, landscape designer, Melissa Gerstle Design
2:15pm – Boosting your Bookkeeping Practices for Small Business Profitability – McFarlin Stanford, landscape leadership, coaching and bookkeeping firm
4:00pm – Break Before Evening Speaker & Dinner
5:00pm- Beating Burnout – Jessica Rector, motivational speaker, burnout expert
6:30pm – Celebrating Digging In Dinner, The Beeman Hotel
Wednesday-February 5, 2025
9:00am – Board the coach, depart The Beeman Hotel for a full, fun day in Dallas. We’ll visit a residential and commercial site arranged by McFarlin Stanford along with a visit to Jackson Pottery, a stop for an amazing Texas-style lunch, and much more.
5:00pm – Cocktail Hour hosted at Plein Air Atelier, the design studio of Melissa Gerstle Design
6:00pm – Group Dinner-location TBA
*Schedule is subject to changes
About Our Speakers
Cathy Hodges, business coach and owner of Increased Orbit
After accumulating 30+ years of experience in the retail and wholesale luxury market, Cathy has a proven track record of growing sales, clients, teams and individuals. Her style focuses on using leadership, analytical, organization and communication skills to build sales, improve process and motivate people to their fullest potential. Having held leadership positions at Dillard’s, Donna Karan Beauty, Estee Lauder, Avon, and Perennials and Sutherland LLC., she has developed a winning formula for success. She started Increased Orbit because of her unapologetic passion for improving performance with growth-minded entrepreneurs and leaders.
Melissa Gerstle, landscape designer and owner of Melissa Gerstle Design & Plein Air Atelier
An award winning landscape designer with a true flair for aesthetics and art. Melissa has a unique approach to landscape design, emphasizing the transformative power of outdoor spaces. She takes a holistic approach to landscape projects, from home renovations to new construction, enhancing the relationship between the interiors and exteriors. Her full-service landscape studio provides site design and planning, planting design, investment management, and project oversight. Her work has appeared in Veranda, Architectural Digest, and Southern Living just to name a few. She has won multiple Red Lux awards and has been honored by Texas ASLA.
Jessica Rector, motivational speaker and burnout expert
A former TV talk show host, Jessica is one of the top motivational speakers and is trusted by organizations to energize, empower, and grow their people and brands through her interactive one-of-a-kind keynotes. Jessica has a rare combination of energy, passion, and authenticity when she speaks, creating connection and massive impact on the spot. As a #1 best-selling author, Jessica has written ten books and continues to impact lives through consulting, training teams, and speaking at conferences. Some of her clients include NBC Universal and the Dallas Mavericks. Jessica has shared the stage with Michelle Obama, is a Contributor for The Huffington Post and has been seen on ABC, NBC, CBS, and FOX for creating change.
Registration – Digging In Winter Gathering $495/member price, check your email or Slack for the discount code $695/general price
Registration includes all meals, transportation and events listed on the schedule.
Travel Info-
You are responsible for booking your flights and accommodations. We recommend arriving anytime on Monday, February 3 and departing anytime on Thursday, February 6. You may want to extend your stay and visit Magnolia Market in Waco, just 1.5 hours by car from Dallas, the perfect day trip. Or spend some time in Ft. Worth, only 1 hour by car.
Accommodations-
A block of rooms is reserved at The Beeman Hotel for February 3-6. We have a special Digging In event room rate at $169/night for a King Room or a Double Queen Room at $199/night. A booking link will be sent to you after you register. For those driving, the hotel does offer free parking.
Airport Info-
With two major airports providing daily direct flights from more than 260 destinations, Dallas is four hours by air from almost anywhere in the country making it easy to get to. The Beeman Hotel is located 5 miles from Love Field (DAL) (served by Alaska Airlines, Delta and Southwest Airlines) and 20 miles from Dallas Fort Worth International Airport (DFW) (served by Alaska Airlines, American, Delta, Frontier, United). Dallas Fort Worth is the fourth-busiest airport in the US and supports international and domestic flights, while Love Field is a smaller, regional airport with fewer flights. Both have their perks depending on where and when you’re flying.
