Digging In Webinar Series
February 15-16, 2022
10:00am-1:00pm (Eastern Time)
Tuesday February 15-
10:00am-MailChimp Quickstart, get started with a simple email newsletter schedule that will grow your bottom line without losing your mind, presented by Katie Elzer-Peters – Owner, The Garden of Words
10:45am-Living Beauty Everyday: 2022 Garden Trends with a focus on container-friendly trends and plants, presented by Georgia Clay – New Plants Manager, Monrovia and Katie Tamony – Chief Marketing Officer, Monrovia
11:45am- An engaging wreath demonstration showing how to use wreaths through the seasons, how to sell, styles, colors, techniques and materials, presented by Susan Nock – Owner, Thistle
Wednesday February 16-
10:00am-Learn about the sustainability story behind TierraVerde™ planters, get a look at their line of durable planters and give feedback on what you’d like to see in the future, presented by Chantal Simard – Director of eCommerce, Multy Home/TierraVerde™
10:45am – Be The Visionary: How To Live Your Genius Zone, feel empowered and be forward-thinking in your role as a business owner. Learn how to automate, eliminate and delegate to spend more time on their most important work, presented by Anna Dearmon Kornick – Time Management Coach and Podcast Host of “It’s About Time”
11:45am-Feeling swamped? Learn about virtual assistants; how they can benefit your business and help you increase your income. Discover the different tasks a VA can take on, decreasing feelings of being overwhelmed, allowing focus on the parts of your business that only you can do, presented by Noelle Johnson – Horticulturalist and Landscape Consultant
12:30pm-Learn about all things evergreen for your winter container gardening, what to order, when to order and unpacking/care techniques, presented by Shannon Kuhrt – Vice-President, M&M Wintergreens Inc.
*schedule is subject to change.
Can’t make the date or time? No problem! The webinar series will be recorded and we’ll send you a link to watch at a time that works for you! The recording will be available to watch for 30 days.
Meet Our Presenters
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients. For 12 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.
Georgia Clay is the New Plants Manager of Monrovia. In her role, she works with breeders and plant finders from around the world to bring new plants to market for Monrovia. As a rising star in the horticulture field, Georgia has worked across the industry, in retail, plant breeding and landscaping before coming to Monrovia. She has a wonderful grasp on what homeowners need in their garden and an energetic style of sharing tricks and tips for creating a beautiful outdoor space. Georgia holds a degree in Horticulture, Ecological and Sustainable Production from Oregon State University.
Katie Tamony is the Chief Marketing Officer of Monrovia. With more than 20 years of expertise in lifestyle and leisure industries, Katie has been tracking trends and developing consumer insight measures to help companies and organizations prepare for the future throughout her career. In 2001, she became the youngest editor-in-chief of Sunset Magazine and Sunset Books in its history, leading the premier authority on lifestyle in the West in its next decade of growth. With an intuitive sense of what drives authentic shifts in consumer lifestyle interests and relationships to brands, she has also consulted with numerous food companies to reach new customers and led the marketing efforts for a major modern art museum to expand its audience. Katie has long been interested in the intersections of garden, art, health, and well-being. A longtime avid gardener, she returned to Monrovia in 2020 to lead its consumer marketing into the future.
Susan Nock, Thistle, is based in Wellesley, Massachusetts and serves the surrounding metro-west and Boston area. She specialize in container gardens, workshops, garden styling, seasonal garden decor such as custom wreaths, and garden designs for small gardens.
Anna Dearmon Kornick
Anna Dearmon Kornick is a Time Management Coach who helps busy professionals and business owners master time management so they can stop feeling overwhelmed and start spending time on what matters most. Her weekly podcast, It’s About Time, shares stories and strategies to inspire women seeking better work/life balance.
Noelle Johnson Landscape Consulting, LLC, works as a landscape consultant where she loves to help people learn how to create beautiful, low-maintenance, drought-tolerant landscapes that thrive in hot, arid regions and yes, it is possible and much easier than you think. Since her re-birth as AZ Plant Lady®, she has additional opportunities to inspire others to create beautiful landscapes that flourish in our climate. In teaching classes for both the Desert Botanical and Tucson Botanical Gardens and writing for publications, including Houzz and Phoenix Home & Garden magazine, she enjoys spreading the message of the beautiful world of gardening in a hot, dry climate.
When there’s work to be done, there’s no doubt about the name on the tool – CORONA®. Born of a need for reliability, these tools serve the demands of professionals and serve to inspire those looking for professional results. A Corona tool in the shed is an investment in years of reliable performance. A Corona tool in hand is the means to forge a truly proud outdoor space. For us, it’s a promise of the highest standards in utility, quality and craftsmanship. For you, it’s Corona Confidence.
TierraVerde™ collection of unbreakable planters is engineered for incredibly tough all-season durability. Eco-Innovation through the use of recycled rubber material, distinction in timeless design silhouettes, and unmatched durability are the hallmarks of this lifestyle oriented planter brand.
Since 1990 M&M Wintergreens has been leading the industry when it comes to fresh Christmas and Winter decor, yet keeping close to their hearts the feeling of family and extending that to employees and customers alike. They have brought a trend-setting and innovative mix of products to the market year after year.